The Woodstock Fruit Festival is a non-profit festival celebrating a fruit-based diet that has been held in New York every year since August 2011. In 2013, fitness activities, conferences and fruit bar open 24-hour dinner based) has attracted over 600 attendees for the 7-day festival. In 2014, the WFF announced that there would be two weeks rather than one. Michael Arnstein is the founder of the festival. Media attention has come as far as the Dutch press from Volkskrant, Huffington Post and NY Magazine.