The 4-Hour Body

The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Superhuman Becoming is a nonfiction book by American writer Tim Ferriss. It was published by the Crown Publishing Group in 2010. It focuses on diet, with chapters on exercise, sleep, and sexual performance. The book is attracted to some controversy for its claims.

Ferriss said that he spent three years interviewing 200 people, from doctors to athletes to black-market drug salesmen, in preparing the book. The book advocates the ‘Slow-carb Diet’, which is characterized by three main points: eat a very simple set of meals repeatedly, focus on ‘slow carbs’, and allow one ‘cheat day’. The diet involves the elimination of starches and anything sweet, and a strong preference for lean protein and a few specific vegetables.

A review of the 4-Hour Body in WebMD was skeptical of the diet, quoting Barry Sears (creator of the Zone diet): “Skip the 4-hour body and opt for a 24-hour-365-day-a-year body Michael Aziz (Creator of the Perfect 10 Diet) claims the cheat day is “dangerous”. The carbohydrate and the recommendation to the avoidance of “white” carbohydrates. The Harvard Business Review quoted Dr. Tieraona Low Dog: “Many people will lose weight if they follow it, though I do not think that the diet is capable of all the claims in the book.” Dr. Low Dog also warns about “the very limited number of vegetables to choose from,” though in fact a starchy vegetables such as potatoes the slow-carb diet allows free choice in vegetables. US News quoted Scott Kahan (co-director of the George Washington University’s Weight Management Program) describing it as another cockamamie fad diet and expressing doubts about its sustainability. The New York Times review stated “It’s among the craziest, most breathless things I’ve read, and I’ve read Klaus Kinski, Dan Brown and Snooki.” Ferriss was criticized for dispensing medical advice while not being a certified doctor or dietician. The New York Times review stated “It’s among the craziest, most breathless things I’ve read, and I’ve read Klaus Kinski, Dan Brown and Snooki.” Ferriss was criticized for dispensing medical advice while not being a certified doctor or dietician. The New York Times review stated “It’s among the craziest, most breathless things I’ve read, and I’ve read Klaus Kinski, Dan Brown and Snooki.” Ferriss was criticized for dispensing medical advice while not being a certified doctor or dietician.

As part of the press for the book, Ferriss appeared on the Dr. Oz Show and ABC’s The View. Ferris describes a marketing plan for promoting the book, including trailers, aggressively seeking out fitness and exercise bloggers and influencers, and prizes for readers who bought the 4-Hour Body Package deals Times Bestseller List and spent 3 weeks in the top 3. It’s at the top of the list.

* http://fourhourbody.com/

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