Sweating is a business networking while doing exercise and doing sweat. This way of working was born in the United States and began to be promoted in London in 2012, where gyms offered facilities and sessions of this kind. Journalist Lucy Kellaway tried to work with Wiggle President Andy Bond, who had a similar experience at Asda, playing five-a-side football with Archie Norman. Although there was little opportunity to speak during their fitness first round, they agreed that the shared experience of suffering was effective in establishing a connection.

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