Reducetarian Foundation

The Reducetarian Foundation is a nonprofit organization that promotes a “reducetarian” diet, where participants reduce the amount of meat and dairy products they consume in order to improve their health, protect the environment, and spare farmed animals from cruelty. Brian Kateman is the cofounder and president of the organization and one of the main proponents of the diet. He is skeptical of only using “all or nothing” messages like veganism and vegetarianism, believing that they will be more productive.

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