Fruits & Veggies – More Matters is a national public health initiative from Produce for Better Health Foundation and Centers for Disease Control and Prevention (CDC) to increase the consumption of fruits and vegetables. This campaign, begun in 2007, took the place of the 5 A Day program. The shift has been implemented in the United States, which recommended more than 5 servings of fruits and vegetables for Americans.
The United States Department of Agriculture’s 2005 Dietary Guidelines for Americans, released in January 2005, recommends various numbers of servings of fruits and vegetables according to an individual calorie needs – ranging from 4 to 13 servings, or 2 to 6.5 cups, per day, yet research indicates that over 90 percent of Americans do not meet their recommended amount. To meet these recommendations, they need to eat more. Closing the consumption gap requires a national call to action. Fruits & Veggies-More Matters provides a national call to action designed to encourage Americans to eat more fruits and vegetables. Produce for Better Health Foundation launched in March 2007 Veggies-More Matters campaign and the benefits of eating more fruits and vegetables. The Fruits & Veggies-More Matters website offers nutrition and nutrition advice, recipes, shopping and meal planning advice, tips for increasing produce consumption, and an abundance of other useful information about fruits and vegetables. Over 300 short informational videos demonstrate how to check different fruits and vegetables for ripeness, healthy and quick recipes, and healthy fruits and vegetables. The Fruits & Veggies-More Matters campaign stresses that it’s easy to eat more fruits and vegetables because of all forms (fresh, frozen, canned, dried and 100 percent juice) are nutritious.The Fruits &