Eat This, Not That! (ETNT), is a media franchise owned and operated by co-author David Zinczenko. The original book series was developed from a ‘Men’s Health’ magazine written by David Zinczenko and Matt Goulding. It also includes a website, quarterly magazine, videos, e-books and downloadable PDFs. The franchise makes recommendations on how to improve your health. Criteria for unhealthy dishes center on high levels of calories, fat, saturated fat, fat trans, sodium and / or sugar content. The healthier alternatives often include higher levels of fiber and / or protein. The franchise brands itself as the “no-diet weight loss solution.” As of October 2012, the ETNT franchise has sold more than 8 million copies. An iPhone application ” Eat This, Not That! The Game ”
Eatthis.com focuses on weight loss, healthy food, family, and supermarket and restaurant food swaps. The website has 5 million visitors, and syndication relationships with Yahoo! and MSN.
ETNT for Kids is the second book in the series, and was published in August 2008. Similar to ETNT, this book guides readers to the healthiest options for kids on popular restaurant menus. It also provides a restaurant report card, which provides for the most popular fast-food restaurants and sit-down restaurants (Those restaurants that give up to give out nutritional information, received an automatic “F”). Other sections help parents and kids navigate the cafeteria school, pack healthy lunches, and shop wisely at the supermarket.
Published in December 2008, the Supermarket Survival Guide grocery-store addresses, food shopping, and using the format of a unhealthy product. It provides label decoders (defining claims like “free range” or “organic”) and nutritional values on all the various areas of the supermarket (such as the produce section, meat counter, and cereal aisles). A shopper can use this book to filter through the multiple brand choices, and discern what product-it is deli meat or sandwich bread-is the healthiest option.
Published In December 2011, All New Supernarket Survival Guise includes new pizza, appetizers, peanut butter, jelly, meat, frozen dinners and others. The book has been currently updated and expanded.
Published in June 2009, the fourth book addresses American foods, and lists the best and worst dishes available at chain restaurants. The Best Restaurants in America, “Best (& Worst) Foods in America”, “Best (& Worst) Pizza in America,” “Best (& Worst) Drinks in America,” “and” Best (& Worst) Foods for Your Blood Pressure. ”
Published in November 2009, this restaurant guide summarizes the best and worst meals at popular restaurants, buffets, convenience stores, movie theaters, vending machines, and amusement park eateries. This restaurant is one of the best calorie, fat, sugar, and / or sodium meals. Extra points are given to foods that are high in protein and fiber. The book decodes restaurant menus of different cuisines-Japanese, barbecue, Chinese, deli-identifying popular dishes, and providing tips on what to order.
This recipe book provides meal ideas for breakfast, appetizers, soups, salads, sandwiches, barbecue, traditional American dishes, international cuisine, snacks, and desserts. Each recipe provides a breakdown of the nutritional information, serving size, and cost per dish. The homemade recipes’ calories are compared to a chain-restaurant’s version of each meal, showing a difference not only in nutrition, but in price. For mid-afternoon hunger pangs, this book offers a snack matrix of healthy choices (ie black bean chips and hummus).
The 2011 version of the series, CTNT-350, offers readers recipes that do not push 350 Cal. Instead of overloading the calorie and financial budget by eating out, this book offers easy versions of your favorite, restaurant meals that can be made in the home.
Published in May 2010, this book exposes drinks with high concentration of sugar, and schools readers on their clothing habits – whether it be a Starbucks run, a night out at a bar, or a post-workout beverage. This book is for sale at supermarkets, restaurants, fast-food chains, and liquor stores.
Published in June 2015, this “Complete Guide to the Best Practices for Your Clinical Practice” by Zinczenko and Dr. Jennifer Ashton, ABC News’ Chief Women’s Health Correspondent. It is the first written book by a Board-certified OB / GYN who is also Board-certified in obesity medicine and who has a master’s degree in Clinical Nutrition from Columbia University.
The original ETNT was reviewed by Tara Parker-Pope of the New York Times Well writes blog, “The comparisons are always interesting and often surprising.” Parker-Pope went on to write, “Chances are you will agree with every item. For instance, in a comparison of choices for a child’s basketball, I can not figure out why Jelly Belly Jelly Beans, with 150 Cal, are an ‘eat this,’ while Marshmallow Peeps, with 140 Cal, are not that Dawn Jackson Blatner, spokeswoman for the American Dietetic Association said in USA Today, “There are several healthful options for restaurants. These are realistic people can make to save hundreds of calories. “